Tech Marketing by Santhosh Kumar Iyappan

The tech world moves fast, and so does its marketing. Success isn’t just about having the best product—it’s about connecting with your audience, solving their problems, and building trust in a competitive market. Whether you’re an entrepreneur growing your startup, a marketer leading campaigns, or part of a seasoned tech company aiming to level up, this book gives you the insights and tools you need to thrive.

What You’ll Learn

Dive into the strategies that define the success of the world’s leading tech companies. Learn how to create impactful campaigns that prioritize data-driven decisions, resonate with audiences through storytelling, and embrace innovation to stay ahead. Discover practical insights tailored for startups and established businesses alike, with a focus on building trust, driving engagement, and achieving sustainable growth in a fast-changing digital environment.

Tech Marketing by Santhosh Kumar Iyappan

Why This Book?

This book is designed to provide a hands-on approach to tech marketing. It skips the unnecessary theory, delivering proven strategies from over 200 brands that are leading the industry. Whether you’re launching a new venture or scaling an established company, this book offers a comprehensive toolkit for navigating the complexities of modern marketing. From understanding cutting-edge technologies to mastering omnichannel outreach, this resource empowers you to achieve real-world results.

Get Started Today

Ready to transform your tech marketing strategy? Whether you're a seasoned marketer or a business owner, this book provides the actionable insights and proven strategies you need to make a significant impact. Unlock the potential of your brand and start driving success today!

PRICE: $49.00

FORMAT: EBOOK

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About the Author

Santhosh Kumar Iyappan, PhD(c), EMBA, MBA, MA, PGP, BCA, DECE, is the Chief Marketing Officer at Goybo, a marketing agency specializing in helping tech companies build strong, impactful brands. With over a decade of experience in global marketing, Santhosh combines his academic expertise in AI-powered marketing with practical, real-world strategies that deliver measurable results. His passion lies in bridging the gap between technology and consumer psychology, helping businesses not only connect with their audiences but also create lasting value. His work focuses on innovation, data-driven decision-making, and the power of storytelling in modern tech marketing.

Book Chapters

Chapter 1: AI & Machine Learning Marketing
Chapter 2: Web3 & Blockchain Marketing
Chapter 3: Fintech & Digital Payments Marketing
Chapter 4: Cybersecurity Marketing
Chapter 5: E-commerce Platforms Marketing
Chapter 6: Cloud Computing Marketing
Chapter 7: Telecommunications Marketing
Chapter 8: Software Solutions Marketing
Chapter 9: Gaming & Entertainment Marketing
Chapter 10: Hardware & Devices Marketing
Chapter 11: Robotics Marketing
Chapter 12: HealthTech Marketing
Chapter 13: GreenTech Marketing